LYTS

we built this for you.

social currency is value earned for participating in life.

a LYTIAN believes every meaningful interaction has value.

social
currency
for real life.

"earn. spend. live more."a quiet belief that everyday moments matter.

psst

make everyday count.

💌 hey. quick story before we dive in

30+ yrs

OF LOYALTY = SPEND · EARN POINTS · REDEEM REWARDS (the same old loop)

loyalty began after you swiped.
the world moved on.

SPEND MONEY→EARN POINTS→REDEEM→⏳ POINTS EXPIRE

🎬 DISCOVER ON TIKTOK

brand relationships start before purchase

👯 COMMUNITIES DECIDE

influence > paid advertising

✨ REWARD PARTICIPATION

recognition, not coupons

⚡ the problem

traditional loyalty is broken.
here's why.

starts too late.

✗ Visits a store
✗ Discovers a brand
✗ Refers a friend
✗ Attends an event
✗ Joins a community

= $0 value today

points = useless.

✗ Expiring numbers
✗ Transactional incentives
✗ Isolated brand currencies
✗ Complex redemptions
✗ Zero emotional bond

no flex · no vibe.

businesses stuck.

✗ CAC is thru the roof
✗ Engagement nosedives
✗ Retention is melting
✗ Communities = missing
✗ Zero pre-purchase insight

spend $$$ · earn $0.

❗ customers create value before spending. then traditional loyalty assigns zero credit.

⚡ the shift

from loyalty to engagement.

📺 old world

rewards spending only

🛒 OFFLINE COMMERCE

still rewards only purchases

📺 TV ADS · BANNERS

one-way broadcast · no loop

💳 SPEND-BASED POINTS

transaction, no participation

✨ new world

rewards participation

📱 SOCIAL MEDIA

rewards engagement + time

🎮 GAMING

rewards achievements + grind

🎬 CREATOR PLATFORMS

rewards contribution + community

🔥 biggest miss in consumer tech right now: offline commerce still rewards only spending. that changes with LYTs.

✦ introducing

LYTs.

a LYT is a unit of digital social currency you earn by participating in real life. one LYT = one moment of showing up.

walk 🚶visit 📍friend 🤝shop 🛍️event 🎉→your LYTs balance→spend→live more

💚 one ordinary day

here is what one ordinary day with LYTs looks like.

🚶you walked10,000 steps.

☕met a friendfor coffee.

📍visiteda new place.

🏪supporteda local business.

🌱showed upfor life.

you earned LYTs

because your life has value. 🤍

💗 why social currency

people don't want points. they want feelings.

🏆

Recognition

be seen, be credited

🌴

Experiences

real life, not receipts

🫂

Belonging

community = currency

🪞

Identity

who you are matters

💬

Community

tribes win

0/5

TRADITIONAL LOYALTY SCORES

On every emotional need above, old-school points-based loyalty = 0%. LYTs is designed to reward human participation itself.

⚡ the fundamental difference

loyalty starts at spend.
LYTs starts at engage.

💻 OLD WORLD

TRADITIONAL LOYALTY

PURCHASE ↓

EARN POINTS ↓

REDEEM ↓

⏳ POINTS EXPIRE

🔥 not a better coupon. a whole new currency. 🌱

✨ LYTS WAY

LYTS SOCIAL CURRENCY

DISCOVER ↓

ENGAGE ↓

EARN LYTS ↓

SPEND ↓

LIVE MORE ↓

💞 LYTIAN

🚀 your 6-step loop

six small moments.
one big life that keeps going.

DISCOVER

brands, places, people worth meeting.

ENGAGE

visit, share, take the small challenge.

EARN LYTS

every interaction turns into value.

SPEND LYTS

moments, access, experiences that matter.

LIVE MORE

explore, connect, feel alive.

BECOME A LYTIAN

the community you always wanted. 💞

♻️ every interaction creates value. every LYTIAN invites another.

🙋 for you

your life
is worth
something.

every step. every visit. every selfie. it's all worth it here. 💗

value begins before purchase. 🌱

walk in. win more.

10k steps? earn. coffee with a friend? earn. sharing a vibe? earn.

🚶

earn before spending

value starts before purchase. discovery, visits, sharing.

🌅

everyday life = value

walking. exploring. visiting. sharing. everything matters.

🌐

one connected currency

one LYTs balance across experiences and brands. no silos.

📢

real recognition

rewarded for contribution and engagement, not just transactions.

🤝 for businesses

acquire earlier.
retain forever.

meet people before they buy. keep them warm after. 💞

🤝 ACQUIRE

CUSTOMERS EARLIER

Engage them BEFORE the transaction.

👟 FOOTFALL

INCREASE VISITS

Reward the showing up.

📁 CAC

SLASH ACQUISITION COSTS

Organic loops replace paid ads.

🔁 KEEP

STICKIER CUSTOMERS

Continuous engagement = love.

👥 TRIBE

BUILD ADVOCATES

Customers turn into LYTIANS.

🧠 INSIGHT

BETTER INTENT SIGNALS

See them before the receipt.

⏰ why this matters

5 currents
are converging right now.

🌴

EXPERIENCE ECONOMY

Experiences > possessions.

↑↑

👯

COMMUNITY COMMERCE

Tribes > ads.

↑

🤲

PARTICIPATION REWARDED

Attention = the new spend.

↑↑

🎮

GAMIFIED LIFE

Systems make it real.

↑

📉

OLD LOYALTY FADING

No real bond anymore.

↓↓

⚡ how it works

every action earns points LYTs.

no app-opening rituals. no complicated loyalty rules. no waiting until you spend. just live your life, engage the world, and watch your LYTs grow. 🌱

+LYTs

🚶

Walk

turn every step into social currency

+LYTs

📍

Visit

explore local spots, earn for showing up

+LYTs

🤳

Selfie

turn memories into rewards

+LYTs

🎡

Spin

surprise LYTs + experiences daily

+LYTs

🎟️

Scratch

instant wins, hidden surprises

+LYTs

🏆

Challenge

missions, goals, achievements

+LYTs

🤝

Friend

invite + grow community together

+LYTs

🛍️

Shop

purchases still matter · earn more

+LYTs

🎉

Event

show up, get rewarded for the moment

+LYTs

🏷️

Brand

campaigns + unlock exclusive LYTs

💞 a new kind of loyalty

traditional loyalty said one thing.

LYTs says another.

💻 TRADITIONAL LOYALTY

the old rule
spend first.
earn later.

value is created only when you buy. participation = invisible. 🫥

✨ THE LYTS WAY

the new rule
live first.
earn everywhere.

value is created when you participate. everyday life is the unlock. 🎉

discover · engage · earn LYTs · spend LYTs · live more · become a LYTIAN.

🌈 the vision

world's largest social currency ecosystem.

✓every discovery has value

✓every experience has value

✓every interaction has value

✓every community has value

✓every person can live more

every meaningful interaction has value. 🤝

🌱 our belief

traditional loyalty begins when you SPEND.

LYTs begins when you ENGAGE.

⚡ the promise LytsUp

the social currency
for real life.

✦ Discover.🌐 Engage.💰 Earn LYTs.🛍️ Spend LYTs.🌱 Live More.💞 LYTIAN.

👉 Earn. Spend. Live More. — the rest is just coupons.join the LYTIANS 🤝

socialcurrencyfor real life.

loyalty began after you swiped.the world moved on.

traditional loyalty is broken.here's why.

from loyalty to engagement.

LYTs.

here is what one ordinary day with LYTs looks like.

people don't want points. they want feelings.

loyalty starts at spend.LYTs starts at engage.

six small moments.one big life that keeps going.

your lifeis worthsomething.

acquire earlier.retain forever.

5 currentsare converging right now.

every action earns points LYTs.

LYTs says another.

world's largest social currency ecosystem.

traditional loyalty begins when you SPEND.

LYTs begins when you ENGAGE.

the social currencyfor real life.

social
currency
for real life.

loyalty began after you swiped.
the world moved on.

traditional loyalty is broken.
here's why.

loyalty starts at spend.
LYTs starts at engage.

six small moments.
one big life that keeps going.

your life
is worth
something.

acquire earlier.
retain forever.

5 currents
are converging right now.

the social currency
for real life.